A retail chain with several stores around Coimbatore was drowning in WhatsApp messages on a personal number — order questions, "where is my delivery", returns — all funnelling to one overwhelmed phone. They needed the official WhatsApp Business API, set up properly.
From one phone to a real channel
We migrated them onto the official API, applied for and secured the green-tick verified badge so customers instantly trust the number, and got their message templates approved by Meta the first time by writing them to spec.
Automation that actually helps
Order confirmations and delivery updates now fire automatically the moment status changes in their system. For the repetitive questions — store timings, return policy, offers — we built a chatbot flow that answers instantly and hands off to a human when the question gets real. Behind it sits a shared team inbox so several staff handle conversations together, with assignment and tagging, instead of fighting over one device.
The payoff
Response times went from hours to seconds for routine queries, staff stopped burning out on copy-paste replies, and customers got a verified, professional experience. We set up the same stack for any business through our WhatsApp Business API service in Coimbatore.